FOR: BAYER
LOCATION: DI Telegraph, Moscow
NUMBER OF GUESTS: 200
AREAS: welcome zone with the interactive Christmas tree and molecular bar, photo zones, main hall with a panoramic view projection, “ice crystal” installations, illuminated furniture and stage for the performance, lounge zone
IDEA: decorations were designed in the “contemporary North Pole” style using modern technologies
FOR: ROLF BENZ
LOCATION: Showroom “Private collection”
NUMBER OF GUESTS: 150
AREAS: outdoor zone, welcome zone, main hall, standing buffet area
IDEA: presentation of Rolf Benz sofa RB 50 in Moscow for the world tour "50 Years — 50 cities.” Special guests of the evening: the anniversary model designer Norbert Beck and head of the export department Tobias Pfander
FOR: Advertising agency Barracuda
LOCATION: Gorky Central Park of Culture and Leisure, Moscow
NUMBER OF GUESTS: 10 000
IDEA: promo tagline — “I Love 4G”. Guests of the festival took pictures with Beeline installations and shared the contents online, received prizes and gifts. Headliners of the festival — Kasabian and Placebo
FOR: BBDO Group
LOCATION: Moscow Country Club
NUMBER OF GUESTS: 2500
AREAS: the entrance area with the “WOW” effect, park zone with a variety of installation, stage decorations for the Morcheeba concert, photo zones, areas with conceptual activities
IDEA: the project was inspired by а series of high fantasy novels The Chronicles of Narnia
