FOR: Filmmaster Events
LOCATION: Rome, Italy
NUMBER OF GUESTS: 450
AREAS: "The Gray Party" took place at the Auditorium della Conciliazione.
IDEA: The exterior and interior set-up of the location, which took inspiration from some of the scenes in the movie.
FOR: Filmmaster Events
LOCATION: Club "La Villa", Rome
NUMBER OF GUESTS: 400
AREAS: Screening room, a main party area, red carpet, activations within the venue to engage the GEN Z group
IDEA: Authentic space, coherent with the narrative style chosen to tell this story: Baby is based upon love and miscommunication, with a romantic and dark essence. A continuous mixture of features linked to the world of teenagers and representative symbols of the “grownup’s” world. An encounter that brings to life an ambiguous and sleazy reality, where nothing is as it seems and values and roles are distorted in a continuous search for oneself.
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