UEFA EURO 2020. Fan Zone

FOR: Filmmaster Events

LOCATION: Rome, Italy

NUMBER OF GUESTS:

AREAS: Piazza del Popolo and seven central squares in Rome

IDEA: The Fan Zone for UEFA EURO 2020 in Piazza del Popolo and other seven relevant areas in the heart of Rome that hosts a multitude of live events. The Fan Zone in Rome is the biggest in Europe and the first-ever widespread fan zone in the history of the European Football Championship.

UEFA EURO 2020. 100 DAYS TO GO

FOR: Filmmaster Events

LOCATION: Piazza del Campidoglio, Rome

NUMBER OF GUESTS:

AREAS: Open space

IDEA: The 100 DAYS TO GO Event celebrates the 15 winner teams of the 15 editions of UEFA EURO Championship as well as the Sixty years of the European Tournament. 15 giant jerseys were placed in Piazza del Campidoglio to celebrate the 15 winner teams of the UEFA EURO Championship. The aim is to create an impressive photo opportunity set in one of the most Rome iconic places to engage footballs supporters and tourists.

NETFLIX “Stories of a generation” Pop-up retail

FOR: Filmmaster Events

LOCATION: Rome, Italy

NUMBER OF GUESTS:

AREAS: Entire store

IDEA: On the occasion of the launch of the docu-series “Stories of a generation with Pope Francis” - a temporary shop where you can create the statuette of your "heroes". People over 60 who present themselves with an adult witness to their life's episodes that made them unique, will be subjected to 3D scanning and "reproduced" in action figure format. After a few days, participants will receive the statuette in a special and personalized package, which will show the story of the "hero", written by an author using the information provided by the companion during participation in the event.

“Baby” NETFLIX launch party

FOR: Filmmaster Events

LOCATION: Club "La Villa", Rome

NUMBER OF GUESTS: 400

AREAS: Screening room, a main party area, red carpet, activations within the venue to engage the GEN Z group

IDEA: Authentic space, coherent with the narrative style chosen to tell this story: Baby is based upon love and miscommunication, with a romantic and dark essence. A continuous mixture of features linked to the world of teenagers and representative symbols of the “grownup’s” world. An encounter that brings to life an ambiguous and sleazy reality, where nothing is as it seems and values and roles are distorted in a continuous search for oneself.